The new iPod packaging
written by Stuart on November 5th, 2006
Dear Apple,
When making great strides in reducing your wastage by reducing the size of your packaging, why not extend this to the whole line of products you launched on the same day. I was struck when in a high street retailers the other day at the size of the box for the new iPod nano dock. This thing is as tall as the iPod itself, and a few centimetres thick.
Photo Courtesy of Don DanzNow, were this an old product, a leftover from Generation 1 of the nano, fair enough, but this is a new product, to match this newly released iPod. So what's the deal? Reduce packaging on the show stoppers, but the crap no-one cares about, chuck in a hunk of card and send it packing. I realise no-one (almost) was likely to rave about a newly designed dock package, but it would be nice if you extended the new wardrobe to all of your new products, not just those most likely to covet media attention. The packaging for this little thing could have been at least half its current size.
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I remember when I first saw my iPod package, I was in awe how so much stuff was to fit in such a tiny package.
Awesomeness.